The company will expand its local coverage from its current 21 markets to more than 65 cities by the end of 2014, adding add Montreal, New Orleans, Sydney, Rome and Berlin in the next two weeks. In addition, it is introducing a new vertical Thrillist Travel to organize that content for the site's on-the-go audience.
http://www.foliomag.com/2013/thrillist-media-expands-travel-guide-business#.UgPBY7yYyKw
Thrillist Media Group is expanding its brand beyond food, drink and style as
it looks to become a go-to travel companion for its young urban male audience.
The publication began as a daily lifestyle newsletter in 2005 and has since
expanded into an online content network reaching 21 markets and an e-commerce
site called JackThreads. Now, the company is planning to add an additional 40+
markets, hitting 65 by the end of 2014. At the same time, it's launching
Thrillist Travel, a dedicated travel vertical.
