Just about anybody can tell you that the push to go paperless is really about cost savings. In fact, 84% of people in a recent Two Sides survey agreed that paperless bills and statements are being promoted to reduce costs. But how much does cost cutting benefit the bottom line if companies are losing customers as a result? In that same survey, 64% of consumers said that when they’re shopping for a new service provider, they would skip companies that don’t offer the option of a paper bill. Nearly six in 10 also said they would refuse to switch to e-bills and statements or would not take any action if asked to do so.
Thursday, August 8, 2013
Consumers Say they Want Paper Billing Options
http://twosidesus.wordpress.com/2013/08/07/consumers-say-they-want-paper-billing-options-and-distrust-e-bill-greenwashing-is-corporate-america-listening/
Any first-year marketing undergrad can tell you that successful selling
comes from building trust and listening to customers. So, why are many
U.S. banks, telecom companies and utilities turning a deaf ear to the majority
of consumers who say getting paper bills and statements is important to them?
Just about anybody can tell you that the push to go paperless is really about cost savings. In fact, 84% of people in a recent Two Sides survey agreed that paperless bills and statements are being promoted to reduce costs. But how much does cost cutting benefit the bottom line if companies are losing customers as a result? In that same survey, 64% of consumers said that when they’re shopping for a new service provider, they would skip companies that don’t offer the option of a paper bill. Nearly six in 10 also said they would refuse to switch to e-bills and statements or would not take any action if asked to do so.
Just about anybody can tell you that the push to go paperless is really about cost savings. In fact, 84% of people in a recent Two Sides survey agreed that paperless bills and statements are being promoted to reduce costs. But how much does cost cutting benefit the bottom line if companies are losing customers as a result? In that same survey, 64% of consumers said that when they’re shopping for a new service provider, they would skip companies that don’t offer the option of a paper bill. Nearly six in 10 also said they would refuse to switch to e-bills and statements or would not take any action if asked to do so.
