This is a saying that I hear a lot when I’m talking to print salespeople. They are focused on creating as much activity as possible. They are contacting as many customers as possible as many times as possible.
The main object is to get a lot of quote requests. These salespeople work on the basis that the more prices they give out, the more work they are likely to book in.
You have to admire these people. They are slogging away in a difficult market place, day in, day out. It is certainly hard work. The trouble is, that this sort of activity tends to generate revenue, not profit.
