Monday, August 12, 2013

Survey: QR Code Use Up

http://thedigitalnirvana.com/2013/08/survey-says-qr-code-use-falling-not/
I keep hearing a common refrain: QR Codes are going away. Consumers aren’t using them. They are out-dated. They are being replaced by more sophisticated technology. Blah, blah, blabbidy blah, blah, blah.
The fact is, the data just don’t support those statements. ScanLife just released its Q2 2013 barcode trend report and once again — just as in all of its previous trend reports — QR Code scans are going up.
Consider these numbers:
Q2 2013 saw 4 million new QR Code scanners worldwide
Users scan QR Codes 3x per month — up 22% from the previous quarter
Scanning from tablets has increased by a whopping 1300% from one year ago