http://ipdahome.org/newsstand/?cat=296
A
16-page insert (“The Savvy Girl’s Guide to Football”) in Marie Claire
(subscribers get it as a separate supplement) is the centerpiece of this year’s
NFL print campaign to increase its appeal to women and sell them licensed
apparel. (NFL is also working with seven other women’s magazines, including
Vogue, Cosmopolitan, Us Weekly). MC’s editorial team produced the editorial for
the insert/supplement (which includes six ad pages for NFL women’s apparel).
Ad Age
