http://news.paperindex.com/RecentDeals/The_Global_Paper_and_Pulp_Mills_Industry_Market_Research_Report_from_IBISWorld_Has_Been_Updated/
The
Global Paper and Pulp Mills industry generates significant business around the
world, generating $563.6 billion in revenue during 2013. Over the past five
years, revenue from the Global Pulp and Paper industry is expected to increase
at an average annual rate of 0.4%, driven by strong performance in paperboard
packaging and tissue products. During the global economic downturn in 2009,
however, industry revenue dropped a sharp 19.2% due to a severe drop in pricing
and shipment volumes. “Demand for printing and writing paper dropped due to a
structural change towards digital media and lower advertising spending due to
the global recession, particularly in mature markets in Europe and North
America,” according to IBISWorld industry analyst Caitlin Moldvay. Furthermore,
decreased consumer spending and industrial production resulted in lower demand
for paperboard from the packaging sector. Even revenue from tissue products, a
staple consumer product, declined as consumers shifted towards more inexpensive
varieties.