More significantly, it carries more advertising than any edition in the past five years, with 272 pages bought by luxury brands including Ralph Lauren, Gucci and Dior. Is this a return to the boom-time at Vogue House?
"You pick up a copy of Vogue and say 'Crisis? What crisis?'" says Douglas McCabe, a publishing expert at Enders Analysis. "It is absolutely fat with advertising. But I don't think every competitor would be feeling quite as bullish and optimistic as they are."
Vogue is enjoying its most profitable year ever, according to publisher Condé Nast, as the high-end fashion title prepares for its centenary celebrations in 2016. Advertising is up 6% compared to last year and spin-off events, like the Vogue festival and new courses at Condé Nast's school of style, have helped boost company coffers. "Brand Vogue has never been more powerful or profitable, or enjoyed a wider reach, than today," says Nicholas Coleridge, president of Condé Nast International and managing director of the British division.
