It's a big move for a company that, until a year ago, didn't have a social media department, nor a Pinterest account. In fact, so far as we've aware, J.Crew is the first clothing brand to debut its catalog on the image-based network.
J.Crew isn't the only apparel brand to choose social media over more traditional channels to introduce its lineup this fall: Late last month, Oscar de la Renta premiered its fall campaign via Instagram. And many brands now debut their print and TV campaigns on Facebook and YouTube, respectively.
