The back-to-school
shopping season is second only to Christmas in size and importance to retail
sales.The
Back-to-School Shopping: 2013 Trends, a survey by mobile
location analytics company Placed, provides analysis of purchase planning,
advertising preferences and smartphone usage which influence shopping
activities.The survey’s results highlight the power and importance of print in the
advertising mix.PARENTS PREFER PRINT ADVERTISING FOR
BACK-TO-SCHOOL PROMOTIONS
When more than 12,000 U.S study participants (all smartphone users with at last one child) were asked which ways they prefer to receive back-to-school promotions, 46.3% said “print ads,” followed by “direct mail” (41.3%) -- far ahead of social media (21.2%).
When more than 12,000 U.S study participants (all smartphone users with at last one child) were asked which ways they prefer to receive back-to-school promotions, 46.3% said “print ads,” followed by “direct mail” (41.3%) -- far ahead of social media (21.2%).
