Dr. J. Webb on Vogue's Success

http://blogs.whattheythink.com/economics/2013/08/vogues-print-ad-rise-has-very-little-to-do-with-print-lots-to-do-with-branding-research-and-competitive-action/

I saw a few citations of an article Mashable about the success of Vogue’s September edition in terms of ad pages. The 665 pages was its second best in its history, when it had a September edition count of 727 pages in 2007. For those who cite this as positive for print, the irony of linking to Mashable (a digital publication) is amusing. And if it was a story about print, a wide range of publications, not just Vogue would be up, and up in similar degrees.
Why is Vogue not about the “power of print”? The Vogue story teaches a greater lesson that print businesses should take to heart. It’s not a “cheerleading print” story at all.