Men's Fitness Raises Rate Base

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The increase is relatively small, a hike of 25,000 copies to 575,000 from 550,000, effective with the January/February issue. But it's notable because publishers have become more conservative about increasing print circulation, where costs have grown and ad support has become somewhat less reliable. It's also the latest step in a full-court press this year to convince consumers and media buyers that Men's Fitness is no longer a niche publication for workout addicts, but a lifestyle magazine in the vein of rival Men's Health or even GQ or Esquire.