Hearst Fashion Titles Clean Up in September
Hearst’s fashion titles posted big year-over-year gains in their September
issues, the most important month for the fashion business, the publisher
revealed this week, with record-breaking issues for Elle,
Harper’s Bazaar and Marie Claire. Elle’s
September issue is up 12% over the same month last year, to 442 ad pages,
making it the biggest September issue ever and the biggest issue ever published
by Hearst, which acquired Elle from Hachette in May 2011. Harper’s
Bazaar posted a year-over-year gain of 10% in September, to 397 ad
pages, while Marie Claire jumped 13.5% to 246 ad
pages. Meanwhile, Cosmopolitan grew 16% to 171 ad
pages, and Esquire soared 26.5% to 126 ad
pages.
Time Inc. is the first multititle publisher to
sign up for GfK MRI Starch Digital’s syndicated service, which measures the
impact of digital magazine advertising. The service measures the readership and
effectiveness of digital advertising in over 17 genres of magazines across 254
advertising categories, including the percentage of reaers who “noted” a
digital magazine ad, how much of a digital ad was actually read, and actions
taken as a result of seeing a digital ad. (Issues considered: making a
purchase, intention to buy, visiting a Web site, recommending product, etc.
There has been lots of movement in the executive suites at
Forbes recently, with the news that chief revenue officer Meredith
Levien, who spearheaded the brand’s programmatic and native advertising
initiatives, is leaving to become executive vice president of advertising at The
New York Times. She will be replaced by Mark Howard, who previously
served as senior vice president of digital advertising strategy.
Baba Shetty, who announced he was stepping down as CEO of Newsweek/The
Daily Beast in June after nine months on the job, is joining
Digital in the new role of chief strategy and media officer.
