Global advertising spending grew just under 2%
in the first quarter of this year.
Nielsen says worldwide advertising spending was up 1.9% to $76.6 billion in the first quarter 2013. The biggest gains were in the Latin American region -- up 11.9%. Still, Nielsen warns that some traditional big spenders like Argentina are experiencing rising unemployment and high inflation.
Nielsen says worldwide advertising spending was up 1.9% to $76.6 billion in the first quarter 2013. The biggest gains were in the Latin American region -- up 11.9%. Still, Nielsen warns that some traditional big spenders like Argentina are experiencing rising unemployment and high inflation.
