Hearst Corp.'s magazine with Dr. Mehmet Oz is slowly coming
together. Less than a month after naming Alison Brower editor in chief, Hearst
will today tap Kristine Welker as the health and lifestyle magazine's vice
president, publisher and chief revenue officer. Welker was the founding
publisher of CosmoGirl until 2007, a year before it folded. In 2010, she became
vice president, chief revenue officer of Hearst Magazines Digital Media, which
oversees the Web sites of the publisher's magazines, as well as some digital-only
sites, like realbeauty.com. The as yet untitled magazine from Hearst and Oz, the surgeon
and television personality, was confirmed to be in the works in June, after
weeks of press reports, and will hit newsstands as a pilot twice next year, in
the first and second quarters. The launch is similar to those of the Food
Network and HGTV magazines, which later expanded to 10 times a year.
Hearst Magazines has hired Todd Haskell away from The New
York Times, where he had been group VP-advertising since 2007, to become senior
VP and chief revenue officer of Hearst Magazines Digital Media, a new position. Mr. Haskell will oversee sales and marketing for Hearst's 24
websites, including both magazine and pure-play digital sites. "Hearst Magazines Digital Media is in growth mode, and
Todd's leadership and expertise in digital advertising, publishing and business
development will continue the forward momentum," said Michael Clinton,
president-marketing and publishing director at Hearst Magazines.
