With the help of The Dingley
Press, we conducted a study to
determine how many catalogs it prints that still include some type of order
form. We found that almost half of our fairly large sample size have no
inside ink-jet or order form insert, but they do have an order form printed
on-page in the catalog. Another 18.5 percent use a bind-in order form. In
summary, 71.5 percent of the catalogs we reviewed use an order form; only 28.5
percent of the catalogs eliminated the order form entirely.
Often the consumer completes the order form by listing the items they wish to purchase, making it easy for them to place their order by phone or online. Yes, the order form does take up valuable selling space in the catalog, however, it's a very necessary part of any catalog.
Often the consumer completes the order form by listing the items they wish to purchase, making it easy for them to place their order by phone or online. Yes, the order form does take up valuable selling space in the catalog, however, it's a very necessary part of any catalog.
