http://www.foliomag.com/2013/direct-business-media-launches-new-print-title#.Ue7iwFOYyKw
Fort Atkinson, Wisconsin-based b-to-b media
company Direct Business Media
is launching a new print title called Pro Contractor Rentals. The 6x frequency
title will debut in January 2014, but the brand's website and an email
newsletter will launch this fall.
"We feel that by developing our e-newsletter and website first we will
educate our audience faster on what Pro Contractor Rentals' mission will
be," says publisher Rick Monogue. "And it will allow us to start
building our brand as soon as possible."
Direct Business Media already has two titles serving similar markets—Industrial
Supply and Contractor Supply—and publishes directories for the Specialty Tools
and Fasteners Distributors Association and the Industrial Supply Association.
