http://www.adweek.com/news/press/departures-increases-frequency-home-design-supplement-151355
If
the fashion’s record-breaking
September issue paging is any indication, the luxury wave is still booming. So
it makes sense that uber-luxury Departures, the tony magazine sent to American
Express Platinum and Centurion cardholders, is taking full advantage of that
boom in high-end advertising by increasing the frequency of its shelter spinoff
Departures Home + Design to twice a year in 2014.
Home
+ Design launched
in May as a supplement to Departures’ annual Culture Issue, covering
everything from one-of-a-kind furnishings to entertaining to luxurious homes in
far-flung locations. The launch issue, distributed to 500,000 readers,
contained 40 ad pages—29 of which were from brands new to Departures. Next
year, the supplement will be sent to readers along with the May/June and
October issues of Departures.
