Luxury shoppers make up only 3 percent of the
population. And truly wealthy, versus affluent, customers make up an even
smaller percentage—that fabled 1 percent.
These consumers look and behave differently than the average consumer online in terms of everything from what they buy to the types of devices they use to buy them. But as different as they are, identifying and reaching them online isn't always easy. A recent Luxury Institute study surfaced the fact that 63 percent of affluent consumers would choose to opt-out of online tracking, given the opportunity. That's a pretty strong indication that these customers, more than other groups, cherish their privacy and don't necessarily want to be found online.
These consumers look and behave differently than the average consumer online in terms of everything from what they buy to the types of devices they use to buy them. But as different as they are, identifying and reaching them online isn't always easy. A recent Luxury Institute study surfaced the fact that 63 percent of affluent consumers would choose to opt-out of online tracking, given the opportunity. That's a pretty strong indication that these customers, more than other groups, cherish their privacy and don't necessarily want to be found online.
