Brands' Use of Traditional Ads to Promote Their Social Presences; Are Consumers Noticing?: Brands are increasingly promoting their Facebook pages and Twitter hashtags in traditional ad messages; One in four say they recall these ads in banner and TV ad, 21% recall social promotions in print ads.
In March 2013, Burst Media surveyed 2,577 U.S. online adults to understand how and why respondents use social media to interact with a brand—and "gauge the effectiveness of socially empowered brand messaging across digital, broadcast, print and outdoor advertising media." ...One-fifth (21.2%) of respondents notice brands promoting their social presence in magazines and newspapers.
