Since 2008 circulation in America has fallen by 15% to 41 million while
advertising revenue has plummeted by 42%, accounting for three-quarters of the
global decline in advertising revenue in the same period. In Europe,
circulation and advertising revenue have both fallen by a quarter. …
Looking further east, though, things look brighter. Circulation in Asia has
risen by 10%, offsetting much of the decline elsewhere. With 114.5m daily
newspapers, China has surpassed India to become the world’s biggest newspaper
market.
