Today,
the sixth biennial international CEOs Roundtable organized by the International
Council of Forest and Paper Associations (ICFPA) took place in São Paulo,
Brazil. More than 50 CEOs and association leaders from around the world met to
address issues of common interest, including the consequences of economic
pressures on forests from the demand for food, fuel and fiber, the impacts of
government policies and programs on the forest products industry, and how to position
the industry in its transition for the future.
"We
are optimistic about the future of the global forest products industry,"
said David Scheible, President and CEO of Graphic Packaging International, Inc.
"Our industry provides renewable and recyclable products that are
important to the global economy and meet the needs of individuals, families,
and communities around the globe."As a supplier of sustainable, renewable, and recyclable wood and paper products, the industry has a growing opportunity to both satisfy traditional markets for pulp, paper, paper-based packaging, and wood products and new markets for bio-energy, chemicals, pharmaceuticals and others. Many companies are working on the development of next-generation materials from wood fiber that can meet the needs of a growing global population.
"Our industry is advancing its value-added proposition with the potential of delivering sustainable, 21st century products that can help lighten the global manufacturing sector's environmental footprint," said Marcelo Castelli, President and CEO of Fibria S/A. "The industry's transformation towards the next-generation forest economy is being fueled by the rapidly growing bio‐economy."
Key points of discussion by the CEOs included the demands for wood fiber and the challenges and opportunities for the industry in the areas of increased forest yields, improvements in recovered fiber quality and quantity, and new products in the bio-economy. They also discussed opportunities for industry collaboration on global government policies affecting the industry's competiveness and opportunities for attracting new customers and new workers by improving perceptions of the industry.
