Time
Inc.'s Cooking Light, which has long shown readers how to make nutritious
meals, is now providing the dinners themselves. This month, Cooking Light is
rolling out a new line of prepared foods at BJ's Wholesale Clubs.
Mowbray
said the magazine was partly inspired to develop the products after seeing the
success that sister Time Inc. title Real Simple has had with its own brand extensions.
The growing interest in healthy living also opened up opportunities for the
Cooking Light brand: "Health is no longer niche; it's become
mainstream," said group publisher Diane Oshin.
