Conventional
wisdom says that entrepreneurs who start a Web-based business will do so with
VC money. Read enough stories of Internet ventures that enjoy lucrative exits
in the millions (in some cases billions) of dollars, and it's easy to assume
that the only path to success is to begin by securing deals with investors who
are far less interested in helping a startup build a substantial brand as they
are in realizing a return as quickly as possible.
Bootstrapping
simply isn't sexy anymore.But for many startup publishers, bootstrapping is a way of life, and VC money isn't an option. According to angel investor David S. Rose, the success rate of entrepreneurs who chase down VC or angel funding is about 1 in 500. Of the rest, some will give up, leaving a persistent majority to build their businesses from behind the financial eight ball.
