Southern
Living, already a behemoth in the brand extension
department (you can buy Southern Living furniture, bedroom linens, tableware,
and even house plans), is giving "living" the brand experience a
whole new meaning with a Southern Living Hotel Collection.
"We'd
really been looking at brand extensions that allow for deeper immersion into
the lifestyle," said publisher Greg Schumann. "We always say that our
reader doesn’t just read Southern Living—she lives it. As we began to focus on
the travel facet of the brand, we realized that our readers are always looking
for Southern Living vetted and endorsed experiences."
