The Economist Dives Deep Into Collegiate Targeting:
The Economist dared college students to dive deeper into its content, rather than rely solely on surface-level headlines and tweets, in its new Dare 2 Go Deep digital campaign.
To raise brand awareness and override misconceptions that The Economist only provides content related to the economy, The Economist teamed up with creative agency Atmosphere BBDO and delivered content to its collegiate audiences in channels that they visit.
