Through
Aug. 15, the hotelier is encouraging guests to personalize up to two
complimentary postcards via a Facebook app that's available on Postagram and Hyatt's pages on the social site.
In
five steps, Hyatt lodgers can add a photo and a 180-character message to the
postcard before entering the name and address of a friend, putting USPS delivery into motion. It's an unusual blend
of digital and old school direct marketing, ultimately serving as a branding
vehicle when seen by the snail-mail recipient. Hyatt is promoting the test via
social media channels and printed materials in the rooms of the Chicago-based
chain.
