Innovation is taking over the publishing industry, and big names such as Forbes are at the helm of the
change. Over at BtoB Media Business, President and CEO Mike Perlis
discusses how Forbes has stayed current in the publishing world for nearly 100
years. By approaching each day as a “startup” company, the leading
authority in business media is able to apply innovation to everyday
publishing. The symbiotic relationship that exists between print and
digital publishing can make or break a publication – and Forbes thrives on that synergy.
Listen
to Perlis discuss his strategy.