Valassis is unveiling new targeting
capabilities through Brand.net, with a service called Geo-Commerce Retail Zone,
which uses over 100,000 local targeting zones created by Valassis to reach
prospective consumers on their way to retail.
The Geo-Commerce Retail Zones overlay the trading areas of local stores with transactional data, behavioral data, and data from larger retail trade areas to pinpoint areas where relevant advertising can be delivered to high-potential consumers via mobile devices and other advertising channels.
The Geo-Commerce Retail Zones overlay the trading areas of local stores with transactional data, behavioral data, and data from larger retail trade areas to pinpoint areas where relevant advertising can be delivered to high-potential consumers via mobile devices and other advertising channels.
