New York Magazine Debuts QR Code Marketing Campaign:
Welcome to Cross-Media Marketing New York Magazine! Your first dip into the pool was executed very nicely as well… clear offer, tasty incentive, instruction to scan the QR Code, (and bonus that you called it a QR Code!), you also provided a url to the promotion (though not shown below), and your goal, per the article, was to make this engagement as easy as possible for consumers. Considering how many have come before you and haven’t gotten half of that right, you should be proud!
