While it's important to consider that
Magazine Media now encompass myriad of platforms and reader commitment stays
strong, it's with some optimism that we report that print magazines saw an
advertising revenue lift in Q1 2013, despite continuing softness in paging. This
is the first ad revenue uptick in nearly two years, according to the latest PIB
numbers. More than 61% more titles posted PIB revenue and page gains compared
to Q1 2012. In addition, the Food & Food Products ad category registered an
increase in both ad page and revenue for the first time since Q3 2010, and
Technology, down three of four quarters last year, showed double-digit ad
dollar and page growth in Q1 2013.
