http://www.retailonlineintegration.com/article/search-engine-25058638/1
A move away from online channels and toward
physical spaces — e.g., pop-up, outlet and brick-and-mortar stores — to market
products is trending for Retail Online integration readers,
at least according to this year's Annual Trends Survey. They'll also
rely more on television, digital catalogs and social media this year to
increase consumer engagement and ultimately grow sales. Their biggest
challenge? For the third year in a row, customer acquisition.
