95% of Americans Use Coupons

http://www.progressivegrocer.com/top-stories/headlines/consumer-insights/id37765/coupon-use-still-prevalent-among-american-consumers/

Ninety-five percent of Americans use coupons when shopping, while 73 percent admit to using coupons at least a couple times per month, according to a recent survey conducted by Boston, Mass.-based Linkable Networks. 78 percent of respondents name the Sunday paper as the source for their coupons.