http://www.pubexec.com/article/at-nearly-44-billion-new-survey-shows-rise-content-marketing-budgets/1
Custom content spending on production and distribution rose to 43.9 billion, the second highest amount to be recorded. All forms—print, electronic and other—experienced growth; a 9.2% rise over last year’s 40.2 billion, with print still claiming the lion’s share of dollars spent in content marketing.
Of the average overall marketing, advertising and communications budget, 39% of the funds were dedicated to content marketing.
Custom content spending on production and distribution rose to 43.9 billion, the second highest amount to be recorded. All forms—print, electronic and other—experienced growth; a 9.2% rise over last year’s 40.2 billion, with print still claiming the lion’s share of dollars spent in content marketing.
Of the average overall marketing, advertising and communications budget, 39% of the funds were dedicated to content marketing.
