Paperless Post has defied its original
digital business model successfully once. Now the online invitation and
greeting card startup is taking that defiance a step further.
The New York company launched
Paper by Paperless Post in October after customers requested a way to get its
electronic greeting cards and invitations in a more old-fashioned way: On
actual paper. Starting Wednesday, Paperless Post is teaming up with stationery
and card maker Crane & Co. to print wedding invitations. Users will be able
to choose from 35 wedding invitation designs that they can customize and then
print on Crane paper.
It sounds like an unlikely
match: Crane has been printing cards and stationery on paper made of 100
percent cotton since 1801 in Dalton, Mass., while Paperless Post was launched
in 2009 by 20-something siblings with no plans to ever print cards.
