Magazine publishers have found new fans for their content on
tablets and e-readers, but will they ever be able to get advertisers to give
them the same commitment?
In the three years since consumers got their hands on Apple's first iPads, magazines have been
preparing their content for the new tablets and their competitors. Publishers
saw in them an opportunity to reverse the practice of devalued subscription
prices and upsell advertisers to interactive ads.While there's been progress on the first front, it’s been hard to sell advertisers on the platform because digital circulation is still relatively small (accounting for less than 3 percent of total circ), and there’s no standard for measuring readership.
