Further evidence of the strength of luxury advertising in an
otherwise slumping ad market, Departures this month is launching Home + Design,
a one-off issue that will be delivered to half a million subscribers—otherwise
known as American Express Platinum and Centurion cardholders—with their Culture
Issue.
Departures editor in chief Richard Story said the
magazine's existing readers have been known to "devour" high-end
interior design content, which makes sense given the fact that 66 percent of
those readers own multiple homes. "It seemed like a natural extension of
the Departures brand," said Story.
