A Sample in Every Mailbox: The United States Postal Service introduces a flat-rate service aimed at luring product samplers back to home delivery.
Postmaster General Patrick Donohoe says that the biggest blow to the USPS's bottom line (besides having to fund healthcare for government workers) is a significant falloff in First Class mail. To pick up the slack, USPS has been introducing value-added mailing services of interest to direct marketers, the latest of which is a new flat-rate sampling
program called
Simple Samples.