Scientific American Sees Digital Boom:
Founded in 1845, Scientific American is one of the oldest continuously published magazines in the United States and the brand has been working to extend its authority online through a variety of digital channels.
In January 2013 the magazine set a new personal record for monthly unique visitors, reaching an average of 5.4 million last month. According to the title, changes in its digital editorial strategy, including more mobile and blog network offerings, are behind the 127 percent increase in traffic over the past two years.
