Opportunity is in the Mail:
When Kitty Kolding decided to enter the discovery commerce business, she knew she had to try something different. “We had to find a way to get to the consumer to try the product that she had walked by a hundred times in the store,” says Kolding, former CEO of the home sampling event company House Party. Oh, and she also had a goal of creating a minimum of a million earned impressions for brand participants at low cost.
