Two Sides claims victory as Go Paperless campaign drops 'save trees' message:
The campaign caused surprise and criticism in the industry when it launched in January, urging people to "Save money. Save time. Save trees".
Two Sides reacted with an open letter to Google's chairman Eric Schmidt, which spoke of "some incredulity" at the ‘Go Paperless in 2013' drive, while pointing out Google's own environmental impact.
But now the Paperless 2013 website has been revised, leading Two Sides to claim victory. Images of trees and claims about paper's negative impact on the environment have been removed, while the tag line has been changed to "Take the paper out of paperwork".
