Print Reaches All Ages, Including Early Adopter Millenials: Today's consumers move between multiple devices and media platforms. TV still has the greatest reach, mobile is gaining ground, and print retains its reach among all age groups -- including younger adults. What will be a surprise to some is that traditional media -- newspapers, magazines and radio -- also does well reaching the 18-34 year-old age group.
Looking at a key sub-group of Millenials -- the 52% of those who rank above average when it comes to being early adopters of technology -- traditional media still plays a key role in their lives. In the 7 days prior to the survey, 93% watched TV, 83% listened to the radio, 66% read a newspaper and 62% read a magazine.
