PIA Supports Program to Promote Paper Communications, Packaging

Printing Industries of America Supports Creation of New Program to Market and Promote Paper-Based Communications and Packaging: Printing Industries of America recently filed public comments on the proposed national Paper and Paper-Based Packaging Promotion, Research and Information Order. This program, advocated by the paper industry and its national trade association, American Forest & Paper Association (AF&PA), would be a new government-approved commodities "check-off" program funded by requiring a small assessment on the nation’s largest paper producers and importers. The goal of the program would be to market and promote segments of the paper industry by spotlighting both the economic importance of paper-based materials as well as the industry’s ever-improving sustainability record. If it is approved and as successful as advocates predict it could be, the Paper and Paper-Based Packaging Promotion, Research and Information Order would be welcomed as an effort to spur continued growth in certain areas of print while at the same time stemming decline in demand for other areas of print.