The direct marketing business, which is just about every
company these days that uses data to more precisely target customers and
prospects, could be in for the fight of its life.
"I hope you'll let people know we are responsible for 8.7 percent of the GDP, $168 billion in spending, $2.05 trillion in sales, 9.2 million jobs," said Rachel Thomas, vp of government affairs for the DMA.
"I hope you'll let people know we are responsible for 8.7 percent of the GDP, $168 billion in spending, $2.05 trillion in sales, 9.2 million jobs," said Rachel Thomas, vp of government affairs for the DMA.
