http://www.adweek.com/news/advertising-branding/mental-floss-not-just-magazine-anymore-14777
Mental Floss is known for its engaging
Wikipedia-like articles ("How
Many Languages Is It Possible to Learn?") that nourish the mind. Few
realize the Dennis Publishing bimonthly has a robust e-commerce arm with 1,300
products from T-shirts to beer-tasting kits. Here's how it all began: After
Pluto lost its planetary status, a reader wrote in: "You guys should make
a shirt that mourns the loss of Pluto. It should say RIP, but instead of Rest
in Peace, it should say 'Revolve in Peace: 1930-2006.’" The title took the
advice to heart, and its business has become a shooting star, with sales
projected to hit $2.5 million this year.
