NPF: Four Challenges for Direct Mailers

National Postal Forum: Four Challenges for Direct Mail Marketers: There are four key challenges marketers must “embrace” to ensure the effectiveness of direct mail in a multichannel world, said Patrick Donahoe, Postmaster General and U.S. Postal Service (USPS) CEO, at the National Postal Forum (NPF) in San Francisco; Personalization, Actionable, Functional, Creactivity.