Michael Makin: Google Drops Tagline of Paperless 2013 Campaign: Printing Industries of America’s President and CEO Michael Makin thanked CEO Larry Page and Chairman Eric Schmidt for reconsidering the message of the Paperless 2013 campaign. The following message from Michael Makin has been sent to the Printing Industries of America membership:Dear members,
It may have taken months, but I am pleased to report that as a result of the protest by Printing Industries of America—along with other groups such as Two Sides—Google has corrected its misleading claims made as part of its ill-conceived Paperless 2013 campaign. While the campaign to reduce office paper use will continue, its offensive tag line “Save money. Save time. Save trees” has been eliminated!
