http://www.dmnews.com/catalogs-are-part-of-a-balanced-marketing-diet/article/283668
For a supposedly dead channel, print isn't doing too badly. According to the Direct Marketing Association, roughly 12.5 billion catalogs—often featuring interactive elements such as QR codes, text codes, and augmented reality enhancements—are printed and mailed each year.To demonstrate the continued viability of print as an evolving and thriving channel, NewPoint Media Group, publisher of The Real Estate Book and a variety of other targeted magazines, issued its advertisers and prospects the following challenge: collect as many catalog covers as you can and mail them in to win a cash prize.The secondary goal of NewPoint's “Catalog Challenge” was to open people's eyes to the sheer number of targeted, welcome print catalogs they receive, especially around the holiday season. Even e-commerce behemoths like Amazon and Zappos print and mail catalogs in the lead up to Christmas.
For a supposedly dead channel, print isn't doing too badly. According to the Direct Marketing Association, roughly 12.5 billion catalogs—often featuring interactive elements such as QR codes, text codes, and augmented reality enhancements—are printed and mailed each year.To demonstrate the continued viability of print as an evolving and thriving channel, NewPoint Media Group, publisher of The Real Estate Book and a variety of other targeted magazines, issued its advertisers and prospects the following challenge: collect as many catalog covers as you can and mail them in to win a cash prize.The secondary goal of NewPoint's “Catalog Challenge” was to open people's eyes to the sheer number of targeted, welcome print catalogs they receive, especially around the holiday season. Even e-commerce behemoths like Amazon and Zappos print and mail catalogs in the lead up to Christmas.
