http://www.btobonline.com/article/20130311/ADVERTISING13/303119997/kantar-media-reports-u-s-ad-spending-up-3-last-year
Total ad spending in the U.S. reached $140.0 billion last year, up 3% over 2011, according to Kantar Media. Kantar tracks ad spending for measured media including TV, radio, magazines, newspapers, online (display ads only) and outdoor advertising. During the fourth quarter, total ad spending was up 2% compared with the same period in 2011.The fastest-growing media category last year was TV, which grew 8% over 2011, Kantar said. Outdoor advertising grew by 5%, and radio increased by 3%. Categories that were down last year included magazines (down 2%), newspapers (down 3%) and online (down 3%).
Total ad spending in the U.S. reached $140.0 billion last year, up 3% over 2011, according to Kantar Media. Kantar tracks ad spending for measured media including TV, radio, magazines, newspapers, online (display ads only) and outdoor advertising. During the fourth quarter, total ad spending was up 2% compared with the same period in 2011.The fastest-growing media category last year was TV, which grew 8% over 2011, Kantar said. Outdoor advertising grew by 5%, and radio increased by 3%. Categories that were down last year included magazines (down 2%), newspapers (down 3%) and online (down 3%).
http://www.mediapost.com/publications/article/195465/us-ad-economy-expands-for-third-consecutive-year.html#axzz2NGRghbVr
U.S. Ad Economy Expands For Third Consecutive Year: Big, Mid-Tail Advertisers Biggest Factors
Buoyed by big and mid-tail advertisers, the U.S. advertising marketplace expanded for its third consecutive year, albeit at a relatively modest 3% rate of growth.
U.S. Ad Economy Expands For Third Consecutive Year: Big, Mid-Tail Advertisers Biggest Factors
Buoyed by big and mid-tail advertisers, the U.S. advertising marketplace expanded for its third consecutive year, albeit at a relatively modest 3% rate of growth.
