j2’s Ziff Davis Buys News Corp’s IGN:
j2 Global continues to build out its digital media portfolio with the acquisition of popular gamer lifestyle brand IGN Entertainment, a News Corp property.
Terms of the deal were not disclosed.
IGN--publisher of digital properties IGN.com, UGO.com, 1UP.com and AskMen.com--will officially fall under the purview of Ziff Davis, Inc.
"This is Ziff Davis' sixth acquisition in under three years and a transformative one," Vivek Shah, Ziff Davis CEO, tells Folio: in an email. "We continue to believe the tech and gaming vertical is one of the most attractive in digital media. The combined reach and scale of the companies places us in the upper echelon of digital media companies."
