A Case Study in Google+: National Geographic:
To celebrate and promote National Geographic’s 125th anniversary campaign in January, the society used Google+ to court new and existing audiences in order to heighten awareness and engagement.
“If Alexander Graham Bell was imagining the National Geographic Society today and not 125 years ago and was trying to figure out a way to tell stories of exploration, he’d probably suggest a Google+ hangout,” says Amy Maniatis, chief marketing office for the National Geographic Society. “This is an emerging and rapidly growing platform that gives us a very unique way to make our story-telling incredibly successful and it lets folks participate.”
